Soft Plastics & Shads

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Shrimp 42 pc Value Pack

Shrimp 42 pc Value Pack The unique design features found in all D.O.A. Shrimp...

Saltwater Sassy Shads Lure

Saltwater Sassy Shads Lure Sassy Shads are the ammunition of fisherman. Shads through out...

C.A.L. Series Value Pack 60 pc Kit

C.A.L. Series Value Pack 60 pc Kit The C.A.L Series is available in either Shad...

Saltwater Sassy Shads 4" 100 pack

Saltwater Sassy Shads 4" 100 pack Sassy Shads are the ammunition of fisherman. Shads...

Gulp Bloodworm Lure

Gulp Bloodworm Lure Looks and feels like the real thing. The lifelike shape and extreme...

Super Shad Lure

Super Shad Lure Gamakatsu hooks offer sport fishermen the ultimate in design, the finest quality...

Saltwater Gulp Cut Bait

Saltwater Gulp Cut Bait No one attractant truly applies equally well to all fish. That's...

Salt Water Gulp Cut Bait

Salt Water Gulp Cut Bait No one attractant truly applies equally well to all fish....

Gulp 5" Squid

Gulp 5" Squid Gulp! Squid has the look, feel, and smell of live squid but...

Gulp 2.5" Mussels

Gulp 2.5" Mussels A durable, easy-to-use bait that is the ideal substitute for natural mussels....

Gulp 2" Clam

Gulp 2" Clam The ideal easy-to-use substitute for natural clams. Gulp! clams last longer, are...

Gulp Swim Bait 6

Gulp Swim Bait 6" Split tail design imitates swimming baitfishTroll it or jig it off...

Gulp 5" Jerk Shad

Gulp 5" Jerk Shad Erratic darting motions imitate struggling baitfish. Gulp! releases scent 400 times...

Gulp 3" Pogy

Gulp 3" Pogy Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other...

Gulp 4" Swimming Mullet Lure

Gulp 4" Swimming Mullet Lure Ideal for all saltwater speciesSwimming tail action irresistible to fishLifelike...

Gulp Peeler Crab 1''

Gulp Peeler Crab 1'' Rig as is or like a live crabMade of 100% biodegradable,...

Gulp 4'' Swimming Mullet

Gulp 4'' Swimming Mullet Ideal for all saltwater species! Swimming tail action irresistible to fish....

Gulp Saltwater Shrimp

Gulp Saltwater Shrimp Looks, feels and smells like live shrimp!Rig and fish using any technique...

Gulp Sand Flea

Gulp Sand Flea This Gulp! bait looks, feels, and smells like live sand crabs/fleas. It...

3/8 oz. Klawdad crankbait

3/8 oz. Klawdad crankbait Buoyant, snag-resistant designHigh-action, multi-speed, shallow diving crankbaitLoud rattle. FREE Shipping Over...

Gulp Peeler Crab 2''

Gulp Peeler Crab 2'' Made of 100% biodegradable, natural ingredients Looks, feels and smells like...

Gulp 4" Sand Eel

Gulp 4" Sand Eel The Gulp! sand eel rigs just like live sand eels but...

Gulp Sandworm 6''

Gulp Sandworm 6'' Swims and looks like it is alive!Extremely durable and long lastingRelease scent...

Senko Worm - 5''

Senko Worm - 5'' The one that started the soft-plastic stick bait revolution. Loaded with...

8'' Shad 2oz. Jig Head

8'' Shad 2oz. Jig Head 8" Shad with a 2 oz. jig head and a...

Kreature Bait

Kreature Bait This bait combines all the best attributes of the Original Senko soft-plastic stick...

Gulp 2" Minnow Grub

Gulp 2" Minnow Grub The fat grub body of the new Gulp! Minnow Grub has...

Gulp 5" Sinking Minnow Bait

Gulp 5" Sinking Minnow Bait Berkley Gulp! Sinking Minnows can be fished weightless on a...

Shrimp

Shrimp These shrimp lures have successfully fooled almost every species of fish that feed on...

Super Fluke Jr. Lure

Super Fluke Jr. Lure The Super Fluke is a truly amazing bait. One would really...

Gulp 6" Nightcrawler Lure

Gulp 6" Nightcrawler Lure The Gulp! Nightcrawler can be fished like live bait and rigged...

Gulp 7" Turtleback Worm

Gulp 7" Turtleback Worm New Berkley Gulp! Turtle Back Worms feature a back that mimics...

Gulp Extruded Nightcrawler

Gulp Extruded Nightcrawler Fat, juicy and packed with Gulp! scent and flavor, these crawlers work...

Gulp 3'' Minnow Grub

Gulp 3'' Minnow Grub The fat grub body of the new Gulp! Minnow Grub has...

5/8 oz Trophy Lure

5/8 oz Trophy Lure The Trophy Scum Frog is our weighted series, with the following...

5" Saltwater Shad

5" Saltwater Shad The Shad Assassin has proven to be as deadly in saltwater as...

5'' Shad Wiggle Eyes

5'' Shad Wiggle Eyes 5" Shad with 3/4 oz jig hook. When trolled or retrieved...

4'' Minnows Baitfish - 9pkg

4'' Minnows Baitfish - 9pkg This is a great bait for walleye, bass and many...

Flashfoil Shad #148

Flashfoil Shad #148 Calcutta Flashfoil Swim Shads are irresistible to fish! Offered exclusively by Big...

Powerbait 10'' Eel

Powerbait 10'' Eel One of the favorite foods of big stripers, this eel looks more...

Old Bayside - Speck Grub 4'' Lure

Old Bayside - Speck Grub 4'' Lure Old BaySide's Speck Grub is the saltwater equivalent...

Exude 7.5'' Ribbontail

Exude 7.5'' Ribbontail Fishing the Wide Ribbon Tail - Ribbon tail worm fishing is very...

Gulp Maggot Lure

Gulp Maggot Lure Gobbed on a straight-shank hook and dangled under a bobber, Gulp! Extruded...

Powerbait Jerk Shad 5''

Powerbait Jerk Shad 5'' The hottest new bait in California features lifelike color-blending. Effective when...

Exude 8" Sandworm Lure

Exude 8" Sandworm Lure Fishing the Sandworm - Mister Twister's Sandworm is perfect for stripers,...

Skeleton Shad 5'' Lure

Skeleton Shad 5'' Lure For the more traditional inshore fisherman, the Skeleton Shad comes in...

Shrimp 3.5'' Lure

Shrimp 3.5'' Lure The lifelike appearance and kicking action of our fantailed Old BaySide Shrimp...

Power Worm

Power Worm Our most popular Power Bait shape. The ribbontail design of the Power Worm...

Super Frog Lure

Super Frog Lure The Super Frog is designed with the twin-skirted legs that give this...

Exude Tube 4''

Exude Tube 4'' Fishing the FAT Tube - Tube fishing is better with the Exude...

Saltwater Powerbait 4" Grub

Saltwater Powerbait 4" Grub Swimming action of corkscrew tail attracts all types of saltwater speciesIdeal...

Power Bait 4'' Salt Water Tube

Power Bait 4'' Salt Water Tube The Saltwater Power Tube is deadly on reds and...

Shrimp Lure

Shrimp Lure The perfect shrimp imitation, the RipTide Shrimp has dramatic fleck and shad colors...

1'' Mealworms

1'' Mealworms Our 1" Mealworms can be used for a variety of species including bream,...

The Felmlee Frog

The Felmlee Frog The most realistic weedless frog. Floats and has natural moving legs when...

Salmon Eggs

Salmon Eggs FoodSource Salmon Eggs make catching salmon and trout easy without the hassle of...

Gulp Earthworm Lure

Gulp Earthworm Lure The skinny little bait with big fish potential. Lying on the bottom...

Curly Tail Grub Lure

Curly Tail Grub Lure Curlytail grubs are one of the fisherman's most popular lures. All...

Catfish Bites Multi-Color Lures

Catfish Bites Multi-Color Lures We took the incredible fish-attracting scents in our regular FoodSource Lures...

Flapp'n Shad Lure

Flapp'n Shad Lure Twitch it, jerk it, swim it, buzz it, weight it, flip it,...

Crab Lure

Crab Lure These lures have caught everything from red drum to permit, tarpon, snook,...

Baitbuster Shallow Lure

Baitbuster Shallow Lure The D.O.A. Bait Buster has become a staple for the fishermen who...

Mud Minnow 3.75

Mud Minnow 3.75" Unique spadetail design is a natural for the saltwater inshore fisherman. It's...

Hardnose Mullet Lure

Hardnose Mullet Lure It's one of the most common sources of aggravation-soft plastic sliding down...

Baby Phat Rat

Baby Phat Rat The Phat Rat solves the number one problem encountered when fishing hollow...

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